Responsible reach
AdEthics
AdEthics is a non-profit initiative dedicated to fostering responsible and ethical practices in digital advertising. By providing creators with guidance, training, and certification, it supports growth while maintaining integrity. The program places ethics at the heart of digital communication, building trust among creators, audiences, and brands alike, and shaping a more sustainable and credible advertising ecosystem.
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Project Overview
The Brief
Developed for AdEthics, a key project promoting transparency and ethical standards within digital advertising, I built the scalable WordPress site in collaboration with Karma Agency. The build emphasized structured content and clear navigation designed to serve both content creators and organizations effectively. A standout feature is the dynamic toggle navigation, allowing users to switch perspectives intuitively between ‘I am a content creator’ and ‘I work with content creators’ without leaving the page, offering a modern and interactive user experience.
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" PierreMichaux.studio is my freelance practice, a one-man studio I run in collaboration with trusted partners when needed. "